Digital Marketing Course

Digital Marketing For Beginners

Digital marketing, propelled by the wheels of digital advancement, assumes a pivotal role for businesses and global brands in today's market. Companies that leverage promotion to reach a broader audience are increasingly gravitating towards online marketing as they endeavor to expand their business establishments worldwide. In the fast-paced contemporary environment, establishing a visible online presence becomes imperative for businesses to thrive. Digital marketing is not just an option; it serves as a crucial bridge connecting customers and businesses, whether it's in the B2B or B2C realm, employing data-driven insights on various marketing channels such as social media, job portals, paid search advertising, and meticulously crafted marketing campaigns utilizing both inbound and outbound marketing techniques

Recognizing the indispensability of digital marketing, there is a growing demand for digital marketing courses among students. These courses equip students with the skills needed to address the digital requirements of businesses, including proficiency in research skills and the management of social media, search engines, and websites. This expertise proves instrumental in generating sales leads, increasing organic website traffic, and shaping brand awareness. Furthermore, digital marketing courses enhance students' abilities, opening doors to promising roles in top PR or media companies.

Top 10 Major Digital Marketing Modules

The primary goal of digital marketing is to promote products and services across diverse online channels, aiming to attract attention, generate sales, and convert leads. Articulate writing and effective product branding play a crucial role in reaching the target audience. Through the utilization of channels such as Email, Facebook, Instagram, Twitter, LinkedIn, WhatsApp, E-commerce websites, and Quora, marketers can employ digital marketing strategies to encompass web analytics and data-driven traffic, thereby benefiting both companies and users. Explore the following digital marketing tactics designed to achieve business objectives.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) utilizes organic practices to elevate the rankings of businesses in Google search results. This, in turn, enhances search engine traffic and improves site visibility, making it easier for users to access the business website without extensive searching. To achieve this, SEO analysts focus on both short and long-tail keywords and phrases that users regularly search for on Google, analyzing the search volumes to seamlessly integrate them into their content. SEO researchers must also take the following factors into consideration during the process

• Context Indexing
• Good linking building
• Targeting high-volume keywords

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a digital marketing technique that boosts site visibility in search engine results pages (SERPs) and stands as the fastest means to drive substantial traffic to a website. SEM is commonly referred to as pay-per-click or paid search, owing to its inorganic marketing structure. This marketing strategy has become indispensable for enhancing the online presence and reach of a company or brand. In this process, advertisers pay for site traffic, impressions, and the number of visitors, enabling companies to allocate their marketing budget judiciously. Search marketing achieves faster response rates when users perform a query on a search engine, resulting in immediate outcomes. Unlike other campaigns, this digital advertising strategy is non-intrusive and minimally disrupts background tasks. When setting up an SEM network, a marketer is prompted to follow these steps:

• Research and select a set of keywords relevant to desired website or product
• Select a geographic ad location to display
• Bid on a convincing pay-per-click fee for ads

Social Media Marketing (SMM)

Social Media Marketing (SMM) uses social media applications to market services. This online-marketing technique enables brands to connect with users and share brand information with audiences via Facebook, Instagram, Twitter, and WhatsApp. It strategically builds brands’ customers and sales to drive organic traffic to a website and potentially convert leads. This approach to digital marketing leverages the familiarity and security of social media channels, making users confident to click on the outbound links to gain insights. Marketers who use SMM must keep the posts consistent as the account visibility rate is measured based on channel activity and time spent on the platform daily. Marketers can also use automated tools to schedule posts with the “set and forget” option. An essential part of SMM is analytics; social media marketers need to be tech-savvy in analyzing posts’ insights and perform different strategies to keep the audience active.

Pay-Per-Click (PPC)

Pay-per-click is a branch of digital advertising to align users’ interests and companies’ goals. Practicing PPC is the quickest inorganic search engine marketing strategy to drive traffic to small online businesses instantly. Companies or advertisers have to pay a fee whenever users click on their ads or sponsored links redirecting to the primary page. PPC, in other words, captures users’ interest in researching more about the company’s service when displayed on the first results page or when searching for relevant terms. Running a well-targeted PPC campaign through Google Ads is cost-effective and highly rewarding as the return on ad spend (ROAS) is high when a user visits a company’s site. This leads to more brand exposure to direct the targeted audiences towards their destination. If the touches users’ pain points, Google will reduce the rate of cost per click and reward with lower-costing ad clicks in the future PPC marketing campaign. An advertiser must incorporate and organize the right keywords and assort and organize them into campaigns, and set up optimized landing pages for conversions.

• Optimized PPC campaign is cost-effective
• Compatible with running multiple ad campaigns for each keyword
• The higher the click-through rates, the more conversions and sales revenue

Email Marketing

Email marketing is a powerful marketing channel for direct customer interaction through emails to promote brands and sell value propositions. An email has been a popular marketing tool as it demands users make actions, either reply to the email or forward it externally to establish new connections or discard the email or transfer it to the spam folder. This business and marketing approach can help brands tap into customer awareness of the latest products or services through an email campaign comprising newsletters, product launches, promotional emails, Retention emails, etc. The automated email marketing campaign also helps brands build meaningful relationships with customers and engage between purchases through marketing emails; brands can reap a significant return on investments (ROI) compared to other marketing techniques.

• Cost-effective
• Aligns sales and marketing
• More leads and conversion

Affiliate marketing

Affiliate marketing is a kind of performance-based marketing technique wherein a business rewards one or more affiliate partners for each visit brought in by the latter's own marketing efforts. Affiliate marketing is a diplomatic strategy executed between four players- merchant, network, publisher and customer, where the actions of one are mutually dependent on the rest.

Content Marketing

Content marketing is the first step to producing a successful and organic website to drive traffic instantly. It is a focused marketing approach helping companies pitch products and services by creating and distributing valuable and authentic information to capture a clearly defined target audience and retain their trust. Content marketing helps perform profitable customer action that majorly works on call-to-action (CTA) and inbound and outbound links that redirect users to external links to refer to more content from the company’s page. Marketers can carve a successful content marketing campaign by creating podcasts, videos, articles, blogs, on-page for websites, and social media posts to establish a brand statement, trust, selling value, and clear value proposition. Content marketing for enterprises plays a significant role in,

• Increased sale value
• Cost savings
• Driving organic traffic
• Capturing loyal customers

Digital Display Advertising

Digital display advertising is when a brand/business decides to promote their venture on a digital platform through banners and ad formats in order to generate revenue. The course involves the study of careful planning and strategy in order to get optimal organic traffic.

Mobile Advertising

Mobile advertising is a digital strategy implemented by businesses to target their audience solely through smartphones, tablets and other mobile media. The course includes insights on optimizing lead generation through SMS, MMS, email, social media, and applications.

Lead Generation

Lead generation is a digital marketing jargon that refers to optimizing the generation of prospective consumer interest or inquiry into a business' products or services through the Internet. The course will help you cover the ground on analyzing business strategies and improving them in order to get maximum leads for your business.

YouTube Advertising

YouTube advertising is a way of advertising your video content on YouTube or in search results so you can maximize your user reach. These ads (videos, banners, or text) can be shown before the requested video plays, as an overlay while a video plays, or in the right margin of the page.YouTube advertising, done through Google Ads.

Benefits are : Reach the Right Audience, Easy to Track & Measure, YouTube Advertisements are more Engaging.

Digital Marketing Course Scope

Easy to Learn

Digital marketing is for everyone; it is pretty more accessible than traditional marketing, where scaling becomes more target-oriented than providing freedom to create effective strategies.

Global Business Reach

Digital Marketing, unlike traditional marketing, is not restricted to geography, man-labor, and creating an international business campaign is beyond imaginable. However, digital marketing revolutionized internet marketing with boundless means to reach wider target audiences worldwide. Even a local vendor or brand can tap into markets through the internet, which helps businesses explore and maximize opportunities by covering international audiences.

More Content

A crucial advantage of digital marketing is the availability and demand for content to showcase the brand online. Branding becomes effortless as each platform receives a different content strategy, and writing fresh content with effective SEO practices reproduces more insights.

Increased Engagement

More consumer interaction through content blogs, articles (free and paid), website content, and marketing strategies like email marketing, SEO, SEM, PPC, etc.

Digital Marketing Overview:

Understanding the Basics of Digital Marketing, Campaigning Goals and Objectives, Exploring Vital Digital Marketing Channels, How to Develop a Comprehensive Digital Marketing Plan, Comparing Traditional Marketing with Digital Marketing

Fee Structure of Digital Marketing Course

• Digital marketing foundation course – Rs. 10,000
• Online digital marketing course – Rs. 35,000
• Optional skills topics – Rs. 8,500
• Diploma in digital marketing and advertising – Rs. 25,000

Jobs After Digital Marketing Course

• Digital Marketing Manager (5-8 years) – Rs. 15 Lakh approx
• PPC Analyst (4-6 years) – Rs. 9 Lakh approx
• SEO Specialist (4-7 years) – Rs 10 Lakh approx
• SEM Specialist (8-12 years) – Rs. 15 Lakh approx
• Content Writer (8-10 years) – Rs. 20 Lakh approx